As a consumer, I want to be treated with respect from retailers I regularly purchase from. Shopping experience has undergone a major change in the present times with the buyer shopping from the comfort of their homes, and the seller selling from their home turf. These are expenses not normally encountered by the online stores. Some online music stores not only sell music, but also offer videos and other products for sale.
Little did you know, the retailer you were shopping is not located in your country. Generally, the unauthorized retailer can do this by obtaining genuine products overseas and bringing them back to the U.S. for sale. When customers ask for help, report a problem, protest or offer feedback, it is within retailers’ control to seize the opportunity to build loyalty and turn unhappy consumers into raving fans.
If you are shopping outside of these targeted markets, you may find that some retailers will not ship to your location. Although some would argue that this is against the fundamentals of promotional pricing, where there is a risk of customers “gaming” the system by only purchasing items during the promotional periods, thereby eroding the margins.
In addition, you can define an alert system focusing on customers’ who are leaving your online store without purchasing anything. There are many big box stores online with millions or items to choose from. Commitment to a retailer is based on the loyalty that customers have for your brand and the prospect of their returning to make more purchases.
The products and services should be defined clearly for assisting people to understand and access them without any difficulty. This also helps the retailer make better assortment decisions so that thy can constantly prune the assortment for the better products.