4 Holiday Marketing Ideas For Automotive Dealerships
Posted onCar shopping is fun but waiting for car loans isn’t. I have been consulting with dealers for nearly four decades and have participated in over 1,000 automotive transactions ranging from $100,000 to over $100,000,000 and have never seen the price of a dealership sale determined by any multiple of earnings unless and until all of the above factors have been considered and the buyer then decided he, she or it was willing to spend “x” times what the buyer thought the dealership would earn, in order to purchase the business opportunity.
This is why people turn to buy here pay here car lots and end up spending more money than they have to. You can get more car for less money if you simply know what to do. The problem is that many people, have no idea that there are better alternatives available to …
