Improve your Ecommerce Experience: The Power of Internal Collaboration

With online shopping making up 80{125f75fe1fe50ec3facf904a856a594b63a23537d601ebeb418a5307d60fca5d} of UK’s retail purchases, ecommerce executives must now worry about their user experience. You don’t want an unexpected crash during high seasons or a product launch because that would not only taint your brand’s image but also lead to revenue loss and frustrated shoppers— who may shift to your counterparts.

If visitors come in numbers, they may cause a strain on the site’s infrastructure pushing servers to work faster to meet the demands of the increasing traffic. This buzz of activities going down all at once may slow down the site’s performance and eventually lead to a crash if nothing is done to boost up the website. As a result, dissatisfied shoppers may abandon carts and leave negative feedback.

These troubles can lead to blame-games, with every department pointing fingers at the other for not performing their duties. So how do you improve your ecommerce experience by unlocking the potential of internal collaboration among all teams?

Studying early indicators

Generally, all cloud supported websites can be easily upgraded to handle traffic increases without affecting the browsing experience. But retailers often miss the early signs, and most times, customers are left helpless when a site crashes, and they can’t get hands on whatever product or service they wanted.

Yet the problem can be easily handled if the ecommerce team can spot red flags and inform the IT team of a possible traffic increase, and have them plan accordingly. In other cases, however, you may not always tell whether a traffic increase will happen. But whether expected or not, always be ready to meet these challenges when they strike.

The Marketing team

One good place to start is to begin working in collaboration with your marketing department. That way, you can identify when big promotions or campaigns are getting underway. You may forget about these events, more so if they’re set to happen in a fixed timeframe. But making it an in-house policy to have email notifications sent to all departments when marketing operations kick off can prepare you for any possible traffic increases.

The Department of Communication

To steer clear of disasters, you need to have a strategy to ensure your website is ready to deal with any outcome.  As it has always been, collaboration and communication is the only way to align activity across all teams to ensure different departments keep each other informed about any potential changes in the number of visitors your website will be hosting.

The IT Department

Working with your IT team ensures you only get to pay for extra capacity when you need it. If you’re anticipating more-than-normal, you’ll want your website performing at its optimum. IT can ensure this making sure there’s extra capacity so that you avoid sudden site crashes.

Wrapping Up

For businesses that depend entirely on ecommerce, inter-departmental collaboration eases the process of keeping a site functional. All teams must understand that keeping the website up and running is everyone’s responsibility.

Author Bio: Payment industry expert Taylor Cole is a passionate merchant account expert who understands the complicated world of accepting credit and debit cards at your business. His understanding of lloyds bank cardnet pci dss has helped thousands of business owners save money and time.